Reply. As of 2020, there are several marketing strategies like product/service innovation, marketing investment, customer experience etc. Dark Fantasy Choco Fills has wowed the Indian consumer with its innovative centre-filled format and high-quality packaging. Any customer who buys a Rs.5 Sunfeast Glucose Promo pack is eligible to receive a Housie Ticket from the retailer The customer should ask for a Housie ticket from the retailer. Other offerings include Sunfeast Yippee Tricolor Pasta and Sunfeast Pasta Treat range in four flavours- Sour Cream Onion, Cheese, Creamy Corn and Tomato Cheese. The content on MBA Skool has been created for educational & academic purpose only. Reduced price-5%. Sunfeast follows different pricing segment for different categories. CERTIFICATION. Sunfeast makes -Glucose, Cream biscuits, dark fantasy, nice time, and Marie. Iam im love with its buttery taste and willing to buy it again and again. In July 2003, ITC made an invasion into the biscuits showcase by propelling the Sunfeast scope of biscuits. 30 Day Replacement Guarantee. Sunfeast. Sunfeast biscuits are of excellent uncompromised quality and quite economical. The perfect golden brown colour of these biscuits give them an attractive look, making them your little one’s favourite. SUNFEAST- Spread the smile. • Market share of 10% in biscuit industry in 2010. Buy Sunfeast Farmlite 5 Grain Digestive High Fibre Biscuit for Rs.180 online. Sunfeast glucose biscuit are 100% vegetarian and apt for all ages. According to the brand's website, ITC has divided the biscuits into four sub-categories - Cookies, Cream based biscuits and Light and Fun biscuits and Healthy biscuits. Shop from a wide range of Sunfeast Biscuits. In 2013, Parle-G became India's first FMCG brand to cross the ₹ 5,000 crore mark in retail sales. “one that gives the power to win” Being kind of a late entrant in biscuits sector, where brands like Parle and Britannia were already established names in the households, Sunfeast had to resort to credibility building when it launched initially to capture the market. 22019019000243 & 22019007000251 Sunfeast Glucose Biscuits are made from the best quality wheat. In addition, ITC has launched Sunfeast endorses the following products - biscuits, noodles and pasta. Indian biscuit market is worth more than INR 25,000 crores and has many established players like Parle, with 12% market share and Britannia Good Day with second larget 9% market share. And therefore, its marketing strategy reflects the same. C o m p e tito rs Biscuits Cream Milk Butter Cookies Dry Fruits & Nuts Snacks Glucose Marie Premium Parle Britannia Cream Treat Gold ShaktiMilk Bikis Milk 20-20 GoodDay Cashew, Krackjack, Badam, Pista Timepass Monaco Parle-G Tiger Marie Marie Gold Hide & Pure Magic Seek Milano Sunfeast Range Sunfeast Rs. • Started in 2003. The brand names and other brand information used in the BrandGuide section are properties of their respective companies. It is also a tough player in the niche health biscuits category with its Health Bites range of biscuits. From that point forward, Sunfeast biscuits have consistently represented quality and are known for offering imaginative and healthy biscuits. As of 2020, Sunfeast Dark Fantasy is one of the leading brands in the food & beverages sector. The companies are not associated with MBA Skool in any way. Sunfeast Glucose biscuits are wholesome biscuits prepared keeping in mind your child’s health. It also gives taste, colour and flavour. Food License Under FSS Act,2006 Registration Certificate No. • Attacked the market leader. Rs 2.00 OFF . They are perfect for those light hunger pangs, a wholesome & nutritious choice. Sunfeast also has a sub-brand called Yippie which offers a variety of products in the instant noodles and pasta segment such as- Magic Masala Noodles, Mood Masala Noodles, Classic Masala Noodles, Power Up Masala Noodles, Creamy Corn Pasta and Masala Pasta. Sunfeast Glucose Biscuits.. 250 gm . Place in the Marketing mix of Sunfeast. Following are the Opportunities in Sunfeast Dark Fantasy SWOT Analysis: The threats in the SWOT Analysis of Sunfeast Dark Fantasy are as mentioned: 1. High quality married with exciting innovations has helped drive this category. 6 %2 gProtein. Sunfeast is positioned as an exciting brand. Parle-G has built its equity around imagery cues like Trust, Value, Fun, Quality, and Health. Sunfeast Dark Fantasy Brand Analysis Parent Company ITC. Marketing Mix of Sunfeast analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the Sunfeast marketing strategy. Below are the top 3 Sunfeast Dark Fantasy competitors: This article has been researched & authored by the Content & Research Team. ITC group established to Sunfeast biscuits in 2003 and stepped into the biscuits market with a strong foothold. The Marketing Mix section covers 4Ps and 7Ps of more than 800 brands in 2 categories. This article elaborates the product, pricing, advertising & distribution strategies used by Sunfeast. Sunfeast also promotes on digital channels and social media. They comes with the tagline “Pure joy, Healthy and tasty” The company Established in 1987, at the outskirts of Hyderabad. This covers the marketing mix of Sunfeast. Add to Compare. Severe threat from wafer and salted snacks segment. Every body cherishes the amazing taste and flavor of Sunfeast Glucose biscuits. 72 %23 gCarbs. Their tagline “Priya Gold, Haq se maango!” 3. Sunfeast Yippee : September 14, 2010 Sunfeast Pasta Treat : 2005 The pasta segment was further expanded with the launch of 'Sunfeast Benne Vita' in 4 innovative variants in 2006. eVoucher bas be applied to this order right away Please Note: … As of 2013-14, the turnover of Sunfeast is more than Rs.2500 crores. Its Pasta Treat range and Yippie Tricolor Pasta are priced at INR 25. 6. Let us start the Sunfeast Marketing Mix & Strategy: The product strategy and mix in Sunfeast marketing strategy can be explained as follows: Sunfeast is a leading brand under the umbrella of ITC, which manufactures biscuits and also other packaged food. Especially children nowadays Sunfeast Glucose Biscuits 250g-+ Snacks & Waffers Offer is applicable upto 3 unit . It follows competitive pricing in its marketing mix in the lower segment to compete with low cost brands while charges higher margins for the premium products. The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sunfeast Dark Fantasy competitors and includes Sunfeast Dark Fantasy target market, segmentation, positioning & Unique Selling Proposition (USP). These biscuits are healthy and nutritious. All Participants who have a … The tagline of Dukes Biscuits is ‘Energy Unlimited’. The Yippie noodles are start from INR 10-15 per packet. Price ₹9.50 Regular price ₹10.00. Started in 2003, Sunfeast offers a rich and nutritious range of biscuits across all major category of biscuits. Daily Goals. Another variety Light ‘n’ Fun has products like Snacky, Sweet ‘n’ Salt and Nice brand of biscuits which provide light snacks. To cover every major region in the country, the company has a total of 108 running TV commercial ads in 10 languages. Serving Size : 6 Biscuits. SUNFEAST BISCUITS - A2 COW MILK. Category Biscuits. Quizzes test your expertise in business and Skill tests evaluate your management traits. And lastly, cost plus pricing is used for products like Sunfeast glucose and various other biscuits wherein the competition itself is using cost plus pricing and there is hardly any differentiating factor other then supply chain present. A billion packets are sold every month. The success of the company can be attributed to the parent brand ITC’s wide distribution network, quality outsourcing and its brand building panache with heavy promotions. Limited target audience i.e. 28.50 30.00. SWOT Analysis is a proven management framework which enables a brand like Sunfeast Dark Fantasy to benchmark its business & performance as compared to the competitors and industry. Below is the pricing strategy in Sunfeast marketing strategy: Sunfeast offers biscuits in all price ranges and caters to all segments of the market, be it the lower income group with its glucose biscuit offering, or the premium segment with Dark Fantasy and HiFi Cookies. Tagline/ Slogan Escape into one dark fantasy; Spread the smile. Browse 4Ps Analysis of more brands and companies similar to Sunfeast Marketing Mix. Sunfeast biscuits are liked by everybody be it a youngster, adult or old aged public. I n July 2003, ITC forayed into the biscuits market with its Sunfeast range of glucose, marie and cream biscuits. Escape into one dark fantasy; Spread the smile, Thick, rich and delicious chocolate packed between two crunchy chocolate biscuits. Marketing strategy helps companies achieve business goals & objectives, and marketing mix (4Ps) is the widely used framework to define the strategies. It is also an actual treat to the senses as they are crunchy and provides you energy. Only Genuine Products. The major brands of Sunfeast are Sunfeast Dark Fantasy, Sunfeast Milky Magic, Sunfeast Dark Fantasy Choco Fills, Sunfeast Marie Light, Sunfeast Dream Cream, Sunfeast Nice, Sunfeast sweet ‘n salt, Sunfeast Glucose and Sunfeast Snacky. The names and other brand information used in the Marketing Mix section are properties of their respective companies. Reply. These are ideal not just for kids but for adults too. To est ablish a brand in this tough market was never easy. The companies are not associated with MBA Skool in any way. Sunfeast Price/Pricing Strategy: Below is the pricing strategy in Sunfeast marketing strategy: Sunfeast offers biscuits in all price ranges and caters to all segments of the market, be it the lower income group with its glucose biscuit offering, or … 130 / 2,000 cal left. October 1, 2016 at 7:40 AM The voucher number is printed on the packet. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Aryan. Priya Gold Buy Sunfeast Dark Fantasy & Sunfeast Dream Cream Online Popup. Parle-G leads this format followed by, Britannia Tiger and Sunfeast Glucose. The "G" in the name Parle-G originally stood for "Glucose", though a later brand slogan also stated "G for Genius". In 1910 Sunfeast came with Sunfeast biscuits in Glucose, Marie and Cream range. Popularity CWG 2010 used Shera (Tiger) symbolizes positive attitude and victory.This is effectively communicated with the tagline "Come out and Play" making victory sign. Although the urban market is not saturated yet, but the company can’t afford to ignore rural market which accounted for 11% of the total ITC foods sales in the year 2012. 9. 21 %3 gFat. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors. They offer biscuits, cookies, chocolates, confectioneries, beverages, cakes etc. SUNFEAST GLUCOSE BISCUITS ARE VERY SWEET AND I LIKE TO EAT DAILY ONE BISCUIT. Sunfeast using heavy promotion and careful brand building have already garnered 10% market share in this market. Cream delights is the premium range of biscuits with cream filled cookies such as Dark Fantasy, Dream cream, Bounce, Bourbon Bliss and Yumfills. The biscuits industry has witnessed little innovation, Glucose was glucose … The distribution system of Sunfeast consists of Carry and Forward agents who transport the products from factory to wholesale distributors, from where they further go to the wholesale retailer and end retailers. Tagline of Sunfeast Glucose Biscuits is: “Jo de jitne ki sakti” i.e. Rahul Charvik. • Wide categorization. They have over 35000 villages in India linked through around 6100 e-choupals which service more than 4 million farmers. As you never want to compromise on your child’s nutrition, we have prepared these biscuits from the best quality wheat. 12. Buy Sunfeast - 40 grams Glucose Biscuit Online at lowest prices in India. In the biscuits segment, the premium products are priced at INR 30 per packet while digestive biscuits packs come at INR 25. The biscuit accounts for fourfifths of the Rs 8,750 crore glucose biscuit market and operates at staggering scale. Mc-Vities - Ginger Cookies. Sunfeast Bounce - The leader in cream biscuits, from the house of ITC Foods, offers a unique experience - Bounce Cakes. 110 / 2,300g left. Rs 20.00 Out Of Stock. Other lower range biscuits like Snacky etc vary from INR 5-25 depending on the size of packet. Competitors like Parle and Britannia have huge presence in rural areas which is an immensely growing sector for biscuits consumption. Today, Sunfeast biscuits offer a range of quality products and innovative premium biscuits. MBA Skool is a Knowledge Resource for Management Students & Professionals. Results of the Housie will be announced on 31st October, 2016. Enjoy these biscuits with your cup of tea or coffee. Sunfeast’s biscuits segment product offerings in its marketing mix can be divided broadly into four categories: Sunfeast Health Bites is the line of biscuits which are targeted at health-conscious consumers with products which are light on sugar such as Marie Light, nutritious like Milky Magic and Glucose biscuits and made up of healthy grains like Farmlite. Sunfeast Biscuits. While the glucose biscuits are popular in Rural India , Urban market prefer Cream biscuits. Parle-G biscuits were earlier called 'Parle Gluco' Biscuits until the 1980s. Segments of Sunfeast Sunfeast Biscuits Sunfeast Noodles Sunfeast Pasta 11. Weaknesses in the SWOT analysis of Sunfeast. Sunfeast Biscuits. Sunfeast spends a lot on its marketing budget as it serves in a low product involvement, nominal decision-making category. How : Liquid glucose is produced from starch obtained from corn grains mostly. Browse marketing analysis of more brands and companies similar to Sunfeast Dark Fantasy. Eating these biscuits will give you energy that you require for completing your daily tasks. With the goodness of glucose, it ensures you stay energetic throughout the day. Glucose as a format enjoys the highest consideration in the biscuit space. MBA Skool is a Knowledge Resource for Management Students & Professionals. which have helped the brand grow. Dukes. Sunfeast Glucose Sunfeast Glucose Biscuits - These golden brown biscuits are made from the best quality wheat. 3 / 67g left. 10, Special, Milky Magic Rs.10-13 Rs. SWOT analysis of Sunfeast Dark Fantasy analyses the brand/company with its strengths, weaknesses, opportunities & threats. Mc-Vities Ginger Cookies.. 120 gm . The promotional and advertising strategy in the Sunfeast marketing strategy is as follows: Sunfeast is a brand that caters to the whole country, it has products for every consumer segment and preference. The sector is increasingly moving towards premium biscuit brands and thus is a lucrative opportunity for Sunfeast. Fitness Goals : Heart Healthy. Following is the distribution strategy of Sunfeast: Sunfeast has a good presence in Urban India already and is working towards establishing a formidable rural presence as well. eVoucher Code. 130 Cal. Sector Food & Beverages. 3. Now Get Free … Sunfeast is a brand in the snacks food segment.Tagline of Sunfeast is “Spread the Smile” ITC entered the biscuits market with sunfeast brand in July 2003. . Shop from a wide range of Sunfeast Biscuits. It also has a super-premium range of gourmet cookie offerings such as HiFi Cookies, Delishus and Mom’s Magic. Rs 0.50 OFF . Sunfeast positions its brands to the respective target segments via proper promotional techniques. Sodium 2,190g. people who prefer chocolate. Sunfeast Dark Fantasy Yumfills - A deliciously soft pie cake, filled with luscious cream and enrobed generously by a smooth and rich chocolate layer. 10. September 26, 2016 at 8:39 PM I can’t see where the voucher number is? These starches are dissolved in water and hydrolysed with acids or enzymes to form liquid glucose. Its made of fine wheat and butter and its taste is really mouth watering. ITC forayed into the Biscuits market with the range of Sunfeast Glucose, Sunfeast Marie and Sunfeast Cream Biscuits. Log Food. • Turn over of about1000 Crores. The major differentiation is in Premium category biscuits but it needs differentiation in mid tier and mass segment. It has been reviewed & published by the MBA Skool Team. This article has been researched & authored by the Content & Research Team. Sunfeast Sunfeast - Glucose Biscuits. Add to cart. Sunfeast Farmlite 5 Grain Digestive High Fibre Biscuit at best prices with FREE shipping & cash on delivery. Within each category, the brand architecture of Sunfeast is interesting. ITC launched biscuits of international quality under the sunfeast range on 28th July 2003. Sunfeast Dark Fantasy STP Sunfeast Dark Fantasy Segmentation Quality conscious children and adults • Largest distribution. Fat 64g. In Sunfeast Dark Fantasy SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. Therefore, it employed various Indian celebrities for promotional campaigns like famous Bollywood actor Shah Rukh Khan, cricketer Sachin Tendulkar and tennis player Sania Mirza. It has been reviewed & published by the MBA Skool Team. Quizzes test your expertise in business and Skill tests evaluate your management traits. Twelve years since, ITC is now well ensconced in the biscuits … But despite of that Sunfeast has made its mark with brands like Dark Fantasy and Delishus in the premium segment. How does this food fit into your daily goals? The content on MBA Skool has been created for educational & academic purpose only. 5%. Available at 10 different price points from Rs 2 (with eight biscuits) to Rs 65 (with 160 biscuits), Parle-G is sold through 6.5 million outlets. USP Thick, rich and delicious chocolate packed between two crunchy chocolate biscuits. Below are the Strengths in the SWOT Analysis of Sunfeast Dark Fantasy: Here are the weaknesses in the Sunfeast Dark Fantasy SWOT Analysis: 1. Bhavani Provision Store - Retailer of Parle G Glucose Biscuit, Sunfeast Glucose Biscuit & Mens Shaving Cream from Porbandar, Gujarat, India Sunfeast also leverages the e-choupal distribution network of parent company ITC. Sunfeast Glucose biscuits are ideal for kids and for adults too. This helped Sunfeast gain market share from its competitors, especially in the premium segments. Sunfeast hifi cookies is a new and a great addition to the delicious range of sunfeast biscuits. Buy Sunfeast - 40 grams Glucose Biscuit Online at lowest prices in India. Rs 40.00 Rs 38.00 Out Of Stock. ITC, a leading Indian fast moving consumer goods (FMCG) giant launched Sunfeast Biscuits in July 2003 as one its adventures into diversification. Little differentiation – Sunfeast majorly is a market follower and its line of products are generally copies of products which are already present with other brands such as glucose biscuits or marie biscuits. Calorie Goal 1,870 cal. It has separate Facebook pages for different sub-brands with special focus on the newly launched Farmlite brand. It’s a luxurious mix of aromatic cocoa and vanilla. Sunfeast also caters to the newly emerging highly health conscious segment who does not want to consume maida and sugar which is placed in medium to high premium category. Sunfeast: Sunny : Sunny used as mascot of Sunfeast products which symbolizes happiness and peace. Why : Liquid glucose gives sweetness and texture to the biscuit. 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